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Getting a good ranking in the major search engines is probably THE BEST way to get traffic to your site, but just how to do this is the question.
There are literally millions of web sites out there.
But remember a good website ranking is virtually FREE advertising and will bring in a steady flow of traffic, so it is worth going to some lengths to get a good position.
First, sit back for a minute and ask yourself what exactly you are selling. What keywords are people going to search for to find your page?
Getting a good ranking on a search engine depends on the keywords you are using - or more specifically the keywords people are using to find you!
Your aim should be to create a few HIGHLY FOCUSSED doorway pages for your site, each one optimized for a particular keyword of phrase.
But be honest with yourself. Use keywords or phrases that describe your product or service as closely as possible.
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To help you find out which keywords are most searched for, and how likely you are of getting a good ranking, there is a very good tool called WordTracker.
It emails you a free weekly report of the top 500 keywords (phrases) that are requested on the major search engines.
It also filters out all pornographic words which account for 25% of search engine requests. However it also does more!
You can enter a keyword or phrase that you want people to find your webpage with, and it will return a list of 100 other related keywords.
You then click on any of those keywords and you will get a list of how many searches have been made for it in the last 24 hours.
Then Wordtracker compares the results with the number of pages ranked on AltaVista for each keyword or phrase and compiles a report for you.
Now here is why this tool is so valuable.
You can see which keywords you have more chance with in obtaining a higher search engine ranking - those keywords with a lot of hits but relatively fewer pages listed on AltaVista - and create doorway pages optimized for those keywords.
The doorway pages you create will now have a better chance of ranking in the top 20 or 30. Wordtracker has a free trial.
Now after choosing your keywords, create a doorway page for each one.

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