Budweiser has the frogs.    McDonalds has Ronald.    Goodyear has the baby.

Each of these companies has used different images as a means of advertising with traditional media.

Television, radio, and print ads have been extremely successful in helping companies develop a successful brand image.

With the World Wide Web, however, marketing departments struggle to incorporate traditional advertising into a high-tech medium like the Internet.

The Internet continues to grow at a rapid pace. Billions of dollars have already been transacted this year and with the holiday season approaching those numbers will only increase.

In the past, the business mantra was “location, location, location.” More and more businesses have realized that, with the Internet boom, the new mantra is more like “logistics, logistics, logistics.”

Marketing is not an issue of where you are anymore.

Instead, companies need to properly place themselves in the fast World Wide Web so that customers can easily search for the products and services they are looking to buy.

This becomes difficult because consumers do their shopping from their computer at Internet Marketing Home Page.

Throughout the year, advertising volume on the Internet increased by 49 percent—that equals about 200 billion impressions in the fourth quarter!

Rand Blair, of 10x Marketing (http://www.10xmarketing.com), believes the increased numbers result from the fact that people are using the Internet more and more to find products they are seeking to buy.

 “As people become more familiar with the Internet, they are becoming more comfortable searching, learning, and purchasing. As a result, online advertising is booming!”

Two of the most popular and successful advertising techniques on the Internet are pay per click campaigns and natural search engine optimization campaigns. A brief description of each is listed below:

Pay Per ClickA pay per click campaign consists of advertisements on the side and top of search results pages.