If you are using pay per click advertising, I don't need to tell you that it can get very expensive if you have a lot of unnecessary click throughs.

In this article I will explain how to screen your visitors and how to apply it to your pay per click advertising campaign, so that you can screen your visitors before they click through.

How It Works

To minimize the amount of unnecessary click throughs, we are going to talk about a screening technique that is used in copywriting.

A good copywriter has the ablity to screen the serious individuals from the test pilots, before the sale is initially made.

By using this screening technique you will dramatically decrease the amount of refunds that you could be receiving.

In this case, you need to be specific about your product or service without giving too many details, this will eliminate unnecessary click throughs.

If you use any ambiguous words, phrases or statements in your ads, you will confuse the viewer, making them either click through or leave.

You need to keep in mind that every click through is costing you money, so you need to make sure that you are targeting your market and that each of your visitors are qualified.

Applying The Headline

When placing a pay per click advertisement there are two things that you need to pay attention to, the headline and the description.

The difficult part is that the pay per click ads only allow you a limited amount of characters, usually up to 50.

Your attention grabbing headline will end up being only three or four words. You need to make your headline jump out at the viewer, but at the same time, you need to be specific.

One of the biggest mistakes I often see, is that people use their business name for the headline of their pay per click advertisement.

A business name is not going to grab their attention or motivate them to read the description.

For example, let me ask you which headline would grab your attention and motivate you to read the description, "Elites Marketing" or "Earn $47 - $270 Per Sale".