Applying The Description

As far as the description goes, you have a little more to work with, unless you are using Google's Adwords.

Google's Adwords gives you two lines and each line only allows up to 35 characters.

You will need to be as specific and descriptive as you can.

The description is very crucial, and it will determine whether or not your visitor will initially click through.

Let me give you another example, now which description is precise in wording and is descriptive enough to screen your visitor, "You can join our Two Tier Associate Program at no cost or obligation", or "Snowball in cash by promoting info-marketing products.

Join for Free!" I hope you picked the second description!

The first description, "You can join our Two Tier Associate Program at no cost or obligation" is vague and wide open.

This description does not describe what kind of product or service they would be promoting or kind of associate program I am offering is, pay per lead, pay per click, pay per sale, or two tier.

You don't want to use a description that is too vague, that is how you get a lot of unnecessary click throughs.

On the other hand, the second description, "Snowball in cash by promoting marketing info-products.

Join for Free!" is very clear and concise.

Even though the description did not say what kind of associate program it was, in the headline it was clear.

It said, "Earn $47 - $270 Per Sale." Moreover, I was able to tell my visitor that they'd be promoting information marketing products and was free to participate.

I was also able to hit them with a couple psychological triggers, "Snowball" and "Cash".

To screen your visitors more effectively, you need to choose keywords that are relevant to your product or service and that target your market.

If you select keywords or phrases that are too general, you will still have a lot of unnecessary click throughs.

You can only screen so much, so don't select inappropriate keywords or phrases when starting your pay per click advertisement campaign.

Take your time and brainstorm for the appropriate keywords and phrases that best desribes your product or service.

About the Author:

Rich Hamilton, Jr is the CEO/President of http://www.ElitesMarketing.com and the Author of Inside Internet Marketing. His book will show you how to laser in on your targeted market with unconventional marketing strategies to promote your web site without ever having to pay a cent in advertising. http://www.InsideNetMarketing.com