You can buy advertising in multiple ezines, or on multiple sites, and reach a lot of people, right?

Sure, but unless you buy repeated advertising, how many times do you reach them?

Once.

Even with repeat advertising, it's still not going to be a long term situation. The simplest fact of Internet marketing is this:

If you have your own business, You NEED to establish your OWN list of repeat contacts.

Make no mistake, there is real power here. Having your own list of regular contacts is THE KEY to Internet Success whether anyone wants to admit it or not.

You know all those claims you've seen about people making spectacular amounts of money in short periods of time?

What they fail to mention when they tell you about such claims is that the person already had one of two things set up for themselves.

One, a bunch of proven, effective advertising contacts, and the money or position to buy or trade for a huge amount of advertising all at once.

Contact lists can be gained either through administering a program that is based on the collection of email addresses, (opt-in or safelist programs, FFA posting sites) or through the POWER of Ezines.

While the administrator of the opt-in list or FFA site, and the Publisher of the Ezine gets EVERYONE'S contact information, no one else that posts, joins, or subscribes gets this privilege.

The greater advantage, though, goes to the Ezine Publisher. Opt-in lists and FFA sites are joined by people interested solely in posting their opportunity or ad. Ezines are read.

Ezine subscriber lists are EARNED lists that will continue to be EARNED by producing useful content, and therefore will have better responses.

So, how do you use that POWER to your advantage?

Retain Contact With Visitors

The simplest advantage is that offering a free ezine subscription makes your advertising more cost effective.