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Niche Marketing


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After clearly defining your niche market, you should make sure that they are willing to pay for your services.
The easiest way to determine this in the online world (other than using common sense) is to find web sites that may be close to, or even in your niche, and see if those web sites charge a fee for their services.
In addition, you should look to see if there is a reasonable level of competition between those web sites.
If you see more than a few sites listed on a SERP (Search Engine Result Page) that cater to female golfers for a fee, chances are the people who are your target customer will pay for your services for solving their problem - women who can't consistently hit long straight drives in golf.
Niche Marketing Strategy #3, "Choosing keywords and domain names"
Research and choose your keywords carefully so you can acquire the best domain name for your site.
Niche marketing most often includes maximizing the way search engines work to make sure that your web site gets listed n the first page of the SERP's from your chosen keywords.
Your domain name contributes to getting those first page results.
Go to Digitalpoint's keyword suggestion tool and type in keywords that you feel people would use to find the product or service that you offer within your niche.
Look at the number of searches performed per day for those keywords and review the other keywords listed.http://www.digitalpoint.com/tools/suggestion/
Type the keyword phrase that you think best suits your USP's target customer into Google and assess whether or not you can reasonably compete with the sites that are listed on page 1 of the SERPs.
Can you get a page 1 ranking knowing that you'll have to compete with the sites already listed?
Repeat the process until you have decided what your main keywords will be for your product or service within your niche.
Those keywords should be in your domain name and preferably, they should be your entire domain name.
Example: if you've concluded that 'blue widgets' best suits your USP and you feel that you can compete for page 1 listings on the SERPs with the sites that come up on page 1 for the keyword 'blue widgets', then a good domain name for your niche marketing site would be 'bluewidgets.com'.
Niche Marketing Tactic #4, "Posting keyword rich articles or reports throughout the web"
Niche marketing doesn't differ from any other online search engine marketing, posting relevant content is the best way (bar none) to get the right type of traffic to your niche site.
Writing keyword rich articles or reports and posting them to high traffic web sites is a great way to make sure that you get maximum exposure within your niche market.
People will use your keywords to search for information about the topic that they have interest in, and they will come across your web site on the search engines results.
Niche marketing caters to a distinct and select group of people who need what you have to offer.
If you define your niche properly and make sure that your ability to solve their problem is something that they will pay for, you will have established a "money maker".
Utilize the search engines to make it easy for your niche market to find your service or product.
Niche marketing is the easiest way to be successful on the Internet if you do the proper research.
About The AuthorKarl Augustine -Publisher, "Starting Smart!Niche Marketing
