The way of Internet advertising is changing rapidly. We are moving from websites once cluttered with blinking banners that populated Internet real estate into a cyber-generation of positioning.

Marketers are realizing very quickly that the Internet customer is much different than a buyer in the physical world.

The typical Internet shopper has developed the following manifesto which motivates him or her to resort to cyberspace:

1. Privacy - The ability to shop from Internet Marketing Home Page without anyone else knowing what you are doing.

2. Convenience - The list of products available on the Internet is more extensive than the famed Mall of America in Minnesota

3. Speed - When's the last time you waited on a pimple-faced teenager working a cash register when checking out on the Internet?

Traditional Internet marketing has not coincided with the Internet surfer's manifesto. However, no means of marketing have come as close as pay per click search engine marketing.

1. Traditional Banner Advertising We've all seen them, and then we've all ignored them.

The annoying "Punch the Monkey and Win!" flashing 468x60 banner at the top of the website you are visiting.

Although in its day this was a highly effective ad, for its novelty and at the same time the fascination at the novelty of the

Traditional banner advertising violates all the motivations of the Internet shopper.

It intrudes on the shoppers privacy, it creates an inconvenience, and it slows the shoppers ability to find exactly what they are looking for (if they are even paying attention to the ad).

As a shopper on the Internet surfs from site to site, or page to page within a site to find what they are looking for, the goal is to find their product or service, learn more about this product or service, and learn about other options which will hopefully lead to an informed purchase.